Are You Managing Social Media Marketing the Right Way?
Do you run an online shop? Hopefully, marketing is a huge part of your strategy. Unfortunately, digital marketing can be a full-time job in itself. You could spend up to (and well over) 40 hours per week on marketing alone. Who has that kind of time? Professional marketers know the tricks and tools to use to keep your marketing hours down and your results up.
4 Ways to Stay On Top of Your Social Media Strategy
1. Check comments from your audience and write back to them.
2. Create a marketing calendar, which requires research and planning. Internal and external content should be planned for.
3. Curate content by finding out what your audience is talking about, where there are gaps in information, and which influencers you need to build a relationship with. Read RSS feeds, articles from Google Alerts, and Twitter feeds, then share this content on appropriate platforms.
4. Monitor any brand mentions and keyword searches. Engage with your audience, which includes responding to follows and mentions, staying involved in dialogue, answering questions, and replying to comments. Plus, do so in a way that’s genuine instead of canned, helpful instead of dismissive.
How to Blog the Right Way
Blogging, including planning, writing, formatting, and publishing blog posts, is extremely important. Make sure the links in the post work before hitting “publish.” Check that the post is categorized correctly and that it has a feature image, especially if you’re publishing on WordPress. Add meta tags and meta descriptions that include your main SEO keyword, and keep your title to 70 characters. Attribute all photos properly, too.
It’s important to regularly update all social networks with text, photos and videos. Plus, learn which types of post works best for which network, as well as when to post for both the network in general and your audience specifically.
When You Can’t Automate Your Strategy
Problem solving, posting last-minute blog and social media posts, researching trends, and running damage control for any issues that arise are all things that cannot be automated. By scheduling or outsourcing the rest of your strategy, you’ll have the time to take care of issues that unexpectedly arise.
Social media marketing requires so much to run efficiently. Luckily, you can outsource most of this work to focus on what’s really important——>optimizing your online store platform and making great products.
If you run an online shop or website, what one task consumes the majority of your time?